AMAALA Redesigning the Digital Experience for a Luxury Wellness Destination
A UX/UI case study redesigning the AMAALA website, combining a luxurious visual identity with intuitive navigation for a seamless journey from discovery to booking.
This project explores the redesign of the AMAALA website to reflect the destination’s calm, luxurious character while creating a clearer journey from exploration to booking. The case study covers an analysis of the existing website, information architecture improvements, accessibility considerations, and the development of a unified design system with desktop and mobile interfaces. The design preserves the brand’s identity through earthy colors and cinematic imagery while making booking options and essential information easier to access.
https://www.behance.net/gallery/256661991/_